- Publisher : Palgrave Macmillan; 2012th edition (8 August 2012)
- Language : English
- Paperback : 199 pages
- ISBN-10 : 1137007273
- ISBN-13 : 978-1137007278
- Item Weight : 454 g
- Dimensions : 15.19 x 1.22 x 22.91 cm
- Country of Origin : India
Revisiting the dominant scientific method, ‘coding,’ with which investigators from sociology to literary criticism have sampled texts and catalogued their cultural messages, the author demonstrates that the celebrated hard outputs rest on misleading samples and on unfeasible classifying of the texts’ meanings.
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